NAACP Releases Annual Economic Reciprocity Report to Guide African Americans' $700 Billion Spending Power
After 11 years of tracking the diversity efforts of some of the nation’s largest companies in five key industries, the NAACP reports that positive change is occurring but at a measured pace, with most companies performing average at best in their efforts. The 2007 edition of the NAACP Consumer Choice Guide, part of the Association’s Economic Reciprocity Initiative (ERI), is now available. The latest guide, which includes a report and a new Best Practices Diversity Guide, provides Black consumers with empowerment tools that enable them to make informed choices when purchasing products and services from the surveyed companies.
